Sunday, November 21, 2010

Social Media Gurus Aren't Psychologists



Everyday, I read so-called Social Media Gurus expressing their thoughts and ideas about the psychological impacts of social media on people. Believe me, there is a lot of crap that has been said on this subject. How can these people think they have any kind of knowledge in Psychology? Most of them are Business School graduates. As far as I know, their training has nothing to do with Psychology or Sociology. So how can they make us believe that what they're thinking or saying is relevant? They are certainly good at developing a business and coming up with new ideas but when it comes to figuring out the profound psychological impacts of their inventions on people, they'd better let professionals deal with it.

Would you consider asking a psychologist or psychiatrist for financial advice? I guess not. So how can we ask entrepreneurs their take on psychology?

In the same line of thinking, many financial analysts talk about the psychological factors involved in the recent global financial crisis. I'm surprised that nobody has ever thought about asking a psychologist or psychiatrist about that. Once again, I wouldn't dare proclaim myself an expert in law or finance, so why would anyone think that they have any knowledge whatsoever in Psychology when they have never studied it?

Being rich or successful doesn't grant oneself instant total knowledge about everything. It, however, seems that most journalists think it is the case. Isn't it absurd?

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